In a press statement shared with Finbold on July 5, the company noted the initiative would be carried out in partnership with the NFT platform Go2NFT, where the team is expected to build NFT certification for their race cars with Go2NFT and blockchain platform Skey Network. Vincenzo Sospiri from VSR highlighted some key benefits of the integration of NFTs. According to Sospiri: He added:
Solving IP challenge
Elsewhere, Go2NFT CEO Boris Ejsymont stated that incorporating NFTs should solve challenges most brands face, especially in protecting intellectual property for their products. He noted that the partnership with VSR is a pilot initiative for such a programme set to be rolled out in future. Besides the car parts, VSR plans to roll out its NFT certification programme to its official merchandise and other products. The initiative aims to promote trust among fans while purchasing branded goods.
